Building relations with customers via social media and the way these channels are managed is an essential element of the brand’s success. Social Media can positively influence sales and to a large extent brand loyalty and connection.

And although social media was initially used primarily for personal use and to maintain personal interactions, with their development and growing popularity they’ve become a valuable tool to build a community around brands.

Here we’re going to discuss the importance of Social Media in driving customer service. We’ll give you a quick takeaway answer here, then dive into more details…

From an entrepreneur’s perspective, it saves a lot of time and money. In addition, the use of social networking sites allows you to reach a much wider group of customers than using traditional methods.